Not only do you command an estimated 70 per cent of global consumer and prosumer drone sales, you now have a nice, shiny EMMY® Award! (Or at least you will when the hardware is handed out next April.)
The company won the award for Technology and Engineering from the National Academy of Television Arts and Sciences – and recognition in the field doesn’t come much higher than that.
The EMMY® recognizes DJI for its excellence in engineering creativity. Specifically, the award notes that the company’s camera drone technology has created “Low Latency Remote Controlled Airborne Video Platforms for Television.”
That’s actually a pretty big deal.
Not so long ago, you would have had to shoot aerials from a manned aircraft. Even then, it wasn’t always easy to get a clean live feed back to the ground.
DJI was at the forefront of changing all of that. Now, DJI camera drones are a common sight on the sets of such EMMY® nominated productions as: The Amazing Race, American Ninja Warrior, Better Call Saul, Game of Thrones, and many more.
“Since the introduction of the Phantom quadcopter in 2013 and most recently with the Inspire 2, DJI’s drones have consistently been at the forefront of camera drone technology by creating safe, reliable, high-quality aerial imaging systems for creative professionals around the world,” says Stuart Cram, Marketing Manager at DJI.
“We are incredibly honored that the National Academy of Television Arts & Sciences has chosen to recognize the contribution DJI’s technology has made to the industry.”
Without a doubt, DJI’s Inspire 2 has been the latest industry game-changer. Combining a camera capable of 5.2K RAW images with a second FPV view cam for the pilot, two people can operate the device (one piloting, one running camera shots) to create unbelievably complex aerial shots. The Inspire 2 also has a very serious propulsion system (capable of about 100 km/hr) combined with intelligent tracking features that can allow it to carry out cinematic shots even with a single operator.
In fact, the Inspire 2 has such capabilities that DJI commissioned an entire Hollywood-style production called The Circle, which was filmed using nothing but the Inspire 2. We’ve written about this before – and here’s the “Behind The Scenes” video. If you haven’t watched it, the video really is a “must-see.”
All that, plus it streams crystal-clear HD video back to the ground via its Lightbridge HD video transmission system – allowing for “live” shots. (Plus, the gimbal rotates 360°, allowing a cinematographer to always keep the intended shot in sight – and also allowing for some crazy drone maneuvers.)
Though the announcement was made today, DJI will receive the honor at the annual Technology & Engineering EMMY® Awards that take place during the NAB (National Association of Broadcasters) Show next April in Las Vegas.