DJI Photojournalism

DJI has appointed a new president.

Roger Luo, who was the VP of operations, has been named to the top job – effective immediately. A news release issued by the company says Luo will focus on developing DJI’s business internationally, with an emphasis on markets “that have seen a significant increase in demand for innovative drone and camera applications.”

The news released also quoted Frank Wang, who founded the company.
“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world. As we continue to expand our global footprint, we need to strengthen our management in the area of operations,” says Wang, who is also DJI’s CEO.

“The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry.”

For the past two years, Luo has been in charge of procurement, production and logistics. In this role, he’s also added new layers of automation and improved overall efficiencies.

Prior to coming to DJI, Luo worked at high levels for companies including Apple, Foxconn, Siemens, Innolux and BenQ. He holds a an Engineering degree from National Taiwan University, and a Master’s Degree in Computer Engineering from Santa Clara University, California.

“DJI is a fast-growing high-tech company and this is a very exciting time for the industry,” he says of his appointment. “I look forward to working with the talented team at this company and, together, to explore and maximize the creative possibilities of our technology.”

Frank Wang will continue to oversee DJI’s product development – including maximizing its full potential in the commercial, governmental, scientific, artistic, research and recreational fields.

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